What Volkswagen’s 2012 Superbowl Ad Can Teach Us about Wowing Customers
What can Superbowl ads teach us about wowing our customers? Here are three time-honored takeaways – with a sneak-peek of Volkswagen’s 2012 Superbowl commercial, “The Bark Side.” It’s all about the...
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IBM Study: Social Media Will Become the #2 Customer Interaction Method in the...
A new IBM study of approximately 1,700 chief executive officers representing 64 countries and 18 industries shows that in the coming years, CEOs plan to shift from using email and phone as primary...
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7 Ways Customer Service Can Support Sales
If your brand’s fortunate enough and works hard enough at service and engagement before and after the sale, a one-time customer can become a lifetime customer who also creates additional customers. But...
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Make Room in Your Budget for Customer Engagement
According to eMarketer, annual ad spending in the U.S. alone is projected to top $175 billion this year and reach nearly $200 billion by 2017. But if you look for similar numbers around customer...
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To Amplify Brand Loyalty, Give Customer Service a Bigger Voice
If sales, marketing and customer service were siblings, sales would typically be perceived as the outgoing one; marketing as the favorite that gets the biggest allowance, and customer service as the...
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From Promise through Post-Sales: Is Your Customer Experience Aligned?
As product and service availability, as well as price, begin to fade as competitive differentiators, customer service and engagement have quickly risen to take their place. Early customer-centric...
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